You might have come across with a Facebook page with 10,000+ fans that doesn’t get as much # of Talking About or # of engagement. For sure, you can’t be all things to all fans. But here are a few simple steps of how you can get started in seeding to your fan base.
1. “Friend” new fans from your page and say "Thank You". Feel free to ask simple questions like how they found the page, their interest, and what they’d like to hear from your page. I'd recommend to "like" not only those who "liked" your page, but also the ones who "liked" or "shared" your posts.
2. If you are posting a photo on your wall, you can tag fans to give them heads-up. (You should be careful through, trying not to tag recklessly or without relevant information).
3. Engage in your target community, interact, and offer valuable feedbacks.
4. Set up a content strategy. Let's say you divided up your contents into Top Ten categories. Create a content storeroom per each category where you can draw from and rotate the contents from. This will help you to post with consistency.
5. Give value. Imagine you give a gift to someone who is important to you. You would think about how to word it, how to wrap it, how to deliver it, and most importantly - the value. Not for the giver, but for the recipient.
6. Invite friends. Look out for a few active supporters of your page and ask them to become an "ambassador" of your page. Continue interacting with them and reach out to their friends network.
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