Nine Easy Steps to Get Higher EdgeRank for Your Facebook Posts

Have you noticed how many of your fans your posts are actually reaching to?  Average 5 to 10%.  First you'd be shocked at it, then second, you'd definitely want to get into the EdgeRank.  Do you want to improve your posts to be seen by more people?  Here are easy steps to get started:

1. Increase "Affinity," (relevance of a post) by increasing interactions.  I've written a blog about how to do that here:

2. Increase "Weight," (popularity of a post) by increasing "Like's".  Someone might say # of "Like's"doesn't really matter but content is the king-  Well, at least when it comes to the EdgeRank, # of "Like's" determines the "weight" of a post and it matters (with other factors) to your content's visibility.  I've also written a post on how to increase # of "Likes" on your Facebook page here.


3. Increase "Weight" (popularity of a post) by posting manual posts than app-driven posts.

4. Increase "Weight" (popularity of a post) by varying your post types.  Here is the list: Photo > Video > Links > Status > App-driven post

5. Increase "Time Decay" (recency of a post) factor of EdgeRank by posting fresh contents consistently.

6. Go to Facebook Insights at the end of each day to see and recycle what performed well.

7. Go to Facebook Insights to check your "hides" daily so that you can avoid those posts next time.


8. Reward and encourage high influencers of the week with something valuable.  


9. Target your status updates.  Especially for global entities, certain countries might respond better depending on the contents of a post.  This connects to a bigger marketing principle - clarify the target audience and be in their shoes.  



Hope this helps get you started! "Share" if you liked it.